London, UK
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Redesigning trust, onboarding and everyday banking at scale (1.8 → 4.6 app rating)
Product Design
2018–2023
Redesigning hearing aid adoption beyond the app
Service Design and Strategy
2019
Exploring how AI can reduce financial overwhelm and drive action
2025 – Present
Building an international community platform through behavioural and experience design
2014 - Present
Designing trust and onboarding in a mobile-only bank (15% → 95% completion)
2017-2018
Designing early intervention experiences for financial stress and vulnerability
2024–2025
Simplifying complex broker, dealer and lender journeys
Embedding accessibility and vulnerability into financial product delivery
2023–2025
Reducing diagnosis time from 12 weeks to 6 days through service redesign
Service Design
2013–2014
Redesigning loyalty at scale
2016–2017
Early work in interaction design for consumer platforms
UX Design
2008
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